Buick is one of America's oldest car brands but also one of the most endangered. Its sales have been declining for years, and it has struggled to find a niche in a market dominated by SUVs and crossovers. Buick's image needs to be updated, as many people associate it with boring sedans for retirees.
But Buick is not giving up. It has a plan to reinvent itself as a premium electric vehicle brand, and its latest concept car, the Buick Envista, is a glimpse of what that future could look like.
The Buick Envista is a sleek and futuristic electric SUV. It's based on GM's Ultium platform, which powers other EVs like the Cadillac Lyriq and the GMC Hummer. The Buick Envista boasts a range of 400 miles on a single charge and can accelerate from 0 to 60 mph in 4.5 seconds.
The Buick Envista also features a spacious and luxurious interior, with leather seats, wood accents, and a panoramic sunroof. The dashboard is dominated by a 33-inch curved touchscreen that integrates the infotainment system, navigation, and climate controls. The Buick Envista also has advanced driver assistance systems, such as adaptive cruise control, lane keep assist, and blind spot monitoring.
But the most striking thing about the Buick Envista is its design. It's unlike any other Buick you've ever seen. It has a sleek and aerodynamic shape with sharp lines and curves. The front grille is replaced by a light bar that runs across the car's width, with the Buick logo illuminated in the center. The headlights are slim and angular, while the taillights are shaped like wings.
The Buick Envista is not just a concept car. It's a statement of intent. Buick wants to show that it can make electric vehicles that are stylish, powerful, and luxurious. Buick wants to attract younger and more affluent customers who are looking for alternatives to Tesla and other EV brands. Buick wants to save itself from extinction.
The Buick Envista is expected to go into production in 2025, with a starting price of around $60,000. It will compete with other premium electric SUVs like the Audi e-tron, the Mercedes-Benz EQC, and the Jaguar I-Pace.
The Buick Envista could be the car that changes everything for Buick. It could be the car that makes people forget about its past and embrace its future. It could be the car that makes Buick relevant again.
The Buick Envista is more than just an electric car. It's a vision. @via Buick.
