In 2022, Lancia made a significant turning point towards a successful future by announcing its Renaissance strategy. This strategy aimed to revive the brand and reposition it in the European premium market as a coveted,...
In 2022, Lancia made a significant turning point towards a successful future by announcing its Renaissance strategy. This strategy aimed to revive the brand and reposition it in the European premium market as a coveted,...
The international "Alfa Romeo Certified" project was made to make buying a used Alfa Romeo car more like buying a new car by making it a unique brand experience. This new and exclusive program, which started in...
