The 2024 Toyota Tacoma TRD Pro is not your typical midsize pickup truck. It's a rugged off-roader that can tackle any terrain with ease, thanks to its beefed-up suspension, skid plates, locking rear differential, crawl control system, and more. But it's also a comfortable and practical daily driver that offers a spacious cabin, a smooth ride, a user-friendly infotainment system, and plenty of safety features.
The 2024 Toyota Tacoma TRD Pro is Toyota's answer to the growing competition in the midsize truck segment, which has seen new entrants like the Ford Maverick, the Hyundai Santa Cruz, and the revived Ford Ranger.
Toyota has been the leader in this segment for years, with the Tacoma accounting for nearly half of all midsize truck sales in the US last year. But with more choices and more demands from customers, Toyota knew it had to step up its game.
That's why the 2024 Toyota Tacoma TRD Pro has been redesigned from the ground up with a new platform, a new engine, a new transmission, and a new look. The new platform is based on Toyota's global architecture, which is shared with other models like the RAV4 and the Highlander. It's lighter, stiffer, and more refined than the previous one, improving handling, stability, and fuel efficiency.
The new engine is a 3.5-liter V6 that produces 278 horsepower and 265 pound-feet of torque. It's paired with a new eight-speed automatic transmission that shifts smoothly and responsively. The engine also features a start-stop system that shuts it off when idling to save gas.
The new look is more modern and aggressive than before, with a hexagonal grille, LED headlights, black fender flares, and 16-inch alloy wheels. The TRD Pro model also gets a unique hood scoop, a black roof rack, a TRD exhaust tip, and exclusive colors like Lunar Rock and Electric Lime Metallic.
The interior of the 2024 Toyota Tacoma TRD Pro is equally impressive, with leather-trimmed seats, a leather-wrapped steering wheel, a 10-inch touchscreen display, wireless charging, Apple CarPlay, Android Auto, and Amazon Alexa compatibility. The TRD Pro model also gets a JBL premium sound system, a power moonroof, heated front seats, and TRD floor mats.
The 2024 Toyota Tacoma TRD Pro also comes with Toyota Safety Sense 2.5+, which includes adaptive cruise control, lane departure alert, lane keep assist, pre-collision system with pedestrian detection, automatic high beams, and road sign assist. It also has a blind spot monitor, rear cross-traffic alert, rear parking assist, and a multi-terrain monitor that shows the surroundings of the truck on the screen.
The 2024 Toyota Tacoma TRD Pro is costly, though. It starts at $47,000 for the double cab model with four-wheel drive. That's more than some full-size trucks like the Ford F-150 or the Chevrolet Silverado.
But for those who want a midsize truck that can do it all — from hauling cargo to hitting the trails — the 2024 Toyota Tacoma TRD Pro is hard to beat. It's a truck that combines performance, capability, comfort, and technology in one package.
It's also a truck that has loyal fans who appreciate its reliability, durability, and resale value. According to Kelley Blue Book, the Tacoma has the highest resale value of any vehicle in America for six years in a row.
The 2024 Toyota Tacoma TRD Pro will go on sale in late 2023 as part of the Tacoma lineup that includes other models like the SR5, the Limited, and the TRD Sport. Toyota expects to sell about 250,000 Tacomas in 2024, maintaining its dominance in the midsize truck market.
The 2024 Toyota Tacoma TRD Pro is not just another truck. It's a truck that stands out from the crowd. @via Toyota.
