Fiat Chrysler's (now Stellantis) Lancia brand is synonymous with Italian elegance and automotive innovation. The iconic Ypsilon hatchback has been a mainstay on European roads for decades, beloved for its compact size,...
Lancia is back. After years of neglect and decline, the legendary Italian brand has finally unveiled a new model that signals a fresh start and a bold vision for the future. The new Lancia Ypsilon is not just a...
In 2022, Lancia made a significant turning point towards a successful future by announcing its Renaissance strategy. This strategy aimed to revive the brand and reposition it in the European premium market as a coveted,...