Toyota has launched a new hybrid in Japan that bears the name of one of its most iconic and prestigious models: the Crown. The 2024 Toyota Crown Sport Hybrid (HEV) is a midsize crossover that combines the heritage of the Crown sedan with the latest hybrid technology and design.
The Crown name has been used by Toyota since 1955, and it has been associated with luxury, reliability, and innovation. The Crown sedan was the first Japanese car to be exported to the United States, and it has been a leader in introducing new features such as air conditioning, power steering, and anti-lock brakes. The Crown sedan has also been used as an official vehicle for the Japanese government and the imperial family.
However, the demand for sedans has been declining in recent years, especially in Japan, where consumers prefer SUVs and minivans. Toyota decided to discontinue the Crown sedan after 15 generations and 66 years of production and replace it with a new SUV that carries on its legacy.