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  3. The 2024 Toyota RAV4 Prime: A Plug-In Hybrid That Doesn't Suck

The 2024 Toyota RAV4 Prime: A Plug-In Hybrid That Doesn't Suck

The 2024 Toyota RAV4 Prime: A Plug-In Hybrid That Doesn't Suck

If you're like me, you probably think that plug-in hybrids are a compromise no one asked for. They're neither fish nor fowl, neither fully electric nor fully gas-powered, and they usually come with a hefty price tag and a mediocre performance. But what if I told you that there's a plug-in hybrid that delivers on its promises of efficiency, power, and practicality? A plug-in hybrid that can run on electricity for 42 miles, accelerate from 0 to 60 mph in 5.5 seconds, and easily haul your family and stuff? A plug-in hybrid that doesn't look like a Prius on steroids but rather a sleek and sporty SUV that turns heads on the road? Well, my friends, that plug-in hybrid exists, and it's called the 2024 Toyota RAV4 Prime.

What Makes the Toyota RAV4 Prime So Special?

The 2024 Toyota RAV4 Prime is the plug-in hybrid version of the already immensely popular Toyota RAV4, one of America's best-selling vehicles. The RAV4 Prime uses an enhanced version of the RAV4 Hybrid's 2.5-liter four-cylinder Atkinson-cycle gas engine, which produces 176 horsepower. But the real magic happens when you add two electric motors, one on each axle, which boosts the total system output to 302 horsepower. That makes the RAV4 Prime one of the quickest Toyota models in the lineup, faster than even the Supra sports car. And thanks to the standard electronic on-demand all-wheel drive system, the RAV4 Prime can handle any road condition with confidence and stability.

But the RAV4 Prime is not just about speed. It's also about efficiency and versatility. The Toyota RAV4 Prime has an 18.1 kWh lithium-ion battery pack that can be charged in about 12 hours on a standard 120V home outlet or in about two and a half hours on a level II charger under ideal conditions. When fully charged, the RAV4 Prime can travel up to 42 miles on electricity alone, which is more than enough for most daily commutes. And when the battery runs low, it switches to hybrid mode, which still delivers an impressive 38 mpg combined. That means you can save money on gas and reduce your carbon footprint without sacrificing performance or convenience.

The RAV4 Prime also has the practicality that many customers love about SUVs. It has 33.5 cubic feet of rear cargo volume, which can be expanded to 63.2 cubic feet by folding down the rear seats. It can seat five people comfortably, with plenty of headroom and legroom. It has a ground clearance of 8 inches, which allows it to tackle rough terrain with ease. It has a towing capacity of 2,500 pounds, enough to haul a small trailer or a jet ski.

2024 Toyota RAV4 Prime
2024 Toyota RAV4 Prime Plug-In Hybrid
2024 Toyota RAV4 Prime
2024 Toyota RAV4 Prime Plug-In Hybrid
2024 Toyota RAV4 Prime Plug-In Hybrid
2024 Toyota RAV4 Prime Plug-In Hybrid

What Else Does the RAV4 Prime Offer?

The RAV4 Prime is available in two trim levels: SE and XSE. The SE is the base model, but it still comes with plenty of features and amenities, such as:

  • LED headlights and taillights
  • Heated front seats
  • Power Liftgate
  • 8-inch touchscreen infotainment system with Apple CarPlay, Android Auto, and Amazon Alexa compatibility
  • Six-speaker sound system
  • Wireless smartphone charging pad
  • A blind-spot monitor with rear cross-traffic alert
  • Pre-collision system with pedestrian detection
  • Lane departure alert with steering assist
  • Adaptive cruise control
  • Automatic high beams
  • Road sign assist

The XSE is the more premium model, and it adds some extra touches of style and luxury, such as:

  • 19-inch alloy wheels
  • Two-tone exterior paint
  • Power Moonroof
  • SofTex synthetic leather upholstery
  • Heated and ventilated front seats
  • Heated outboard rear seats
  • Leather-wrapped steering wheel and shift knob
  • Ambient lighting
  • Digital rearview mirror
  • Head-up display
  • 10.5-inch touchscreen infotainment system with JBL premium sound system

Both models also offer some optional packages and accessories that can further enhance the RAV4 Prime experience, such as:

  • Weather package: Adds heated steering wheel, rain-sensing wipers, and windshield wiper de-icer (standard on XSE)
  • Premium package: Adds panoramic sunroof, kick sensor for power liftgate, memory function for driver's seat and mirrors, bird's eye view camera system, and parking assist with automatic braking (only available on XSE)
  • All-weather floor liners and cargo tray: Protects the interior from dirt and spills
  • Roof rack cross bars: Allows you to carry extra cargo on top of the vehicle

How Much Does the RAV4 Prime Cost?

The RAV4 Prime is not cheap, but it's not outrageously expensive either. The SE model starts at $44,000, while the XSE model starts at $48,000. The optional packages and accessories can add a few thousand dollars more to the final price. However, the RAV4 Prime may qualify for some federal and state tax credits and incentives, depending on where you live and your tax situation. For example, the RAV4 Prime may be eligible for a federal tax credit of up to $7,500, which can significantly lower the effective cost of ownership. You can check the official website of the U.S. Department of Energy for more information on plug-in hybrid tax credits and incentives.

Image gallery:
Toyota RAV4 Prime
2024 Toyota RAV4 Prime
Toyota RAV4 Prime
Toyota RAV4 Prime

Is the RAV4 Prime Worth It?

The Toyota RAV4 Prime is not for everyone. If you're looking for a pure electric vehicle, try Toyota bZ4X. If you're looking for a more affordable hybrid SUV, consider the regular RAV4 Hybrid, which starts at $29,000 and gets 40 mpg combined. And if you're looking for a more fun and engaging driving experience, look elsewhere, as the RAV4 Prime is not very agile or responsive on the road.

But if you're looking for a plug-in hybrid that doesn't suck, offers a rare combination of power, efficiency, and practicality, and looks good while doing it, then the Toyota RAV4 Prime may be the perfect choice for you. It's a versatile vehicle that can handle any situation, whether it's a long road trip or a short errand run. It's a smart vehicle that can save you money on gas and help you reduce your environmental impact. And it's a reliable vehicle that comes with Toyota's reputation for quality and durability.

The 2024 Toyota RAV4 Prime is expected to arrive in limited quantities at Toyota dealerships starting later this year. If you want one, please act fast and reserve yours today. Because once word gets out about how good this plug-in hybrid is, they may sell out quickly.

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  • Toyota

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  • Automotive

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  • Toyota RAV4 Prime
  • Toyota RAV4
  • 2024 Toyota RAV4 Prime
  • 19-inch alloy wheels
  • Plug-in Hybrid
  • Hybrid SUV
  • Heated front seats
  • Digital rearview mirror
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By Car Division, 17 October, 2023

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