The international "Alfa Romeo Certified" project was made to make buying a used Alfa Romeo car more like buying a new car by making it a unique brand experience. This new and exclusive program, which started in Italy and will soon be available in other European countries, will let all Alfa Romeo fans confidently pick a used car that has been checked and approved directly by the Italian brand.
It's another example of how vital customer satisfaction is to Alfa Romeo, which gives its customers immersive experiences everywhere they interact with the brand. This happens mostly at its dealerships, where fans of the brand can check out new models and cars that are a few years old. The brand's move into a new era of connectivity and electrification isn't just about products and technology; it's also meant to give customers a more personalized and high-end shopping experience as a whole.
"Alfa Romeo Certified" second-hand cars are carefully inspected at more than 120 issues by technicians trained by Alfa Romeo (from bodywork to electronics, safety equipment, and mechanics). Also, if needed, official Alfa Romeo spare parts are used to ensure the car is always in good shape and works well. "Alfa Romeo Certified" lets the brand offer a better guarantee than other high-end brands: up to 24 months from the date the car is picked up, with no mileage limit and no deductible. The contract is good across the brand's authorized network and covers the manufacturer's labor and spare parts costs. If the used car is sold before the warranty runs out, it can also be given to the new owner. This includes roadside assistance 24 hours a day, seven days a week, all over Europe, and many other customized services and financial solutions. "Satisfied or Refunded," for example, lets the customer return the car they bought within ten days and 1,000 km, and there are no maintenance costs for the first year or up to 15,000 km.